Considerations General Venezuela is facing serious problems with respect to the operation of their businesses, especially the SMEs, aspect, which should be taken very seriously by the current Government of President Hugo Chavez, if you really want to reactivate its economy and make that companies have a more dynamic participation in foreign markets, most now, that step has been taken to a new trade liberalization, with new alliances, agreements, who initiated the new foreign trade policy that seeks more participation, rapport in markets that favors to the country. The graduate program of the speciality management of the quality and productivity of Faces, University of Carabobo, considers very important, that their future specialists, have the knowledge, tools, ensuring that their contributions will be beneficial towards the operation of the companies and that this, in addition, consolidate, step to new performances, functions, that allow to human resources that shape the company and give way to plans, actions, activities that guarantee compete with offering products, services according to needs, demands that the consumer requests for arrangements to the requirements of the international standards of quality and productivity. Already we have, ventured into the 21st century that is signaling proactive marketing, where globalization manifests itself in increasingly presenting many opportunities and threats, and enterprises play a very important role for the economies of their countries. This adds much liberalization of economies and Furthermore, free competition, aspects that are very representative in the environment of inexorable coexistence for the business sector. In this context, companies have to continue assuming the role that corresponds to them to contribute to the growth and development of the country, achieving greater efficiency and providing products and services of quality. Today more that ever, seems there is a very broad consensus of the urgent need of enterprises well functioning competitively. Until a few years ago, the protectionist system in the country, as in other countries of Latin America, had prevented assess the harsh conditions of international competition and the highest levels of demand from customers and consumers, who demand higher quality products, opportunity in deliveries, reasonable prices and service excellence. .