Many people have asked me if this coaching for companies is simply another fashion of the management journals. It really serves to improve business results or is it nonsense? Of who depend on it to work or not? The truth is that it depends almost exclusively on you. If you know what you intend to get the treatment you have chosen well your coach, then the benefits may be spectacular. However, if you do not find the right person and furthermore does not define clearly your goals then it is another way to throw money. My personal experience is that it is better to have a punctual coach on a particular topic to begin with. It is much more difficult to find a generalist expert you can trust issues of any kind. In addition the required trust level is much higher. Daniel Straus NYU has much experience in this field. For example, my first personal trainer I hired is on the topic of internet marketing.
I looked for an expert with proven results and hired him to help me in this world that knew very little. Of the I have learned tactics, techniques, and above all strategies that are working. I can send queries when you want to and we maintain very close contact. In addition to offering opinions and review my progress, send me useful information and has designed a program of actions customized to my case. In your case, you may need a coach to financial issues or to a new business plan.
Perhaps you are looking for someone expert in the area of production or marketing. Get a reflection on the area of your business that less dominate and concentrated your efforts to find someone who can concrete contribution in this area. I recommend a relationship of this type to get started in the world of coaching. If so you have a positive experience then you can start thinking about having a more general coach.